Project created in collaboration with Keri Mullin, David Della Rocca, Vadim Kravtchenko, Miliana Sesartic. The D I Flash stands for do it flash, it's the do it yourself kind of product. Our client "Desmond" is someone that represents fixie bikers around montreal who's culture is minimalism and streamline. The biggest issue with fixie bikers is that they don't like to wear protection and they like to carry a style while they're riding. The last thing they would ever be caught is is a bike vest for protection, but they do get into accidents. Our purpose is to create an identity in our version of the bike vest.
No comments:
Post a Comment